[大学生创新创业教程(慕课版高等院校通识教育十三五规划教材)]

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[基本信息]
| [商品名称:] | [大学生创新创业教程(慕课版高等院校通识教育十三五规划教材)] | ||
| [作者:] | [编者:朱建良//李光明] | [页数:] | 210 |
| [定价:] | 39.8 | [出版时间:] | 2018-08-01 |
| [ISBN号:] | 9787115490186 | [印刷时间:] | 2018-08-01 |
| [出版社:] | [人民邮电] | [版次:] | 1 |
| [商品类型:] | [图书] | [印次:] | 1 |

[ 作者简介:]

[ 内容提要:]
......

[ 目录:]
[ 章 创新是创业之本]
[ 节 创新概述]
[ 一、创新的含义]
[ 二、创新的内容和特征]
[ 三、创新的原则]
[ 四、创新与创业的关联]
[ 第二节 培养创新意识]
[ 一、重视知识积累]
[ 二、消除创新的心理障碍]
[ 三、激发好奇心,开发创新潜能]
[ 四、参与创新实践活动]
[ 第三节 提升创新能力]
[ 第四节 评估与分析]
[第二章 创新思维训练与实施]
[ 节 创新思维概述]
[ 一、什么是创新思维]
[ 二、创新思维的4个阶段]
[ 第二节 创新思维训练]
[ 一、突破思维定式]
[ 二、拓宽思维视角]
[ 三、头脑风暴法]
[ 四、水平思考法]
[ 五、六顶思考帽法]
[ 第三节 企业创新的实施]
[ 一、产品创新]
[ 二、服务创新]
[ 三、组织创新]
[ 四、市场创新]
[ 五、商业模式创新]
[ 第四节 评估与分析]
[第三章 大学生创业形势解析]
[ 节 初识创业]
[ 一、创业释义]
[ 二、我国创业的发展历程]
[ 三、创业的类型]
[ 四、创业的过程]
[ 第二节 大学生创业环境及现状]
[ 一、当代大学生创业的意义]
[ 二、大学生就业形势对创业的影响]
[ 三、大学生创业的帮扶政策]
[ 四、大学生创业现状及面临的问题]
[ 第三节 适合大学生的创业模式和领域]
[ 一、适合大学生起步的创业模式]
[ 二、适合大学生的创业领域]
[ 第四节 评估与分析]
[第四章 创业精神与创业能力]
[第五章 创业机会的发现与评估]
[第六章 编写《创业计划书》]
[第七章 创业启动资金预测与融资]
[第八章 新创企业的设立与管理]
[ 节 创新概述]
[ 一、创新的含义]
[ 二、创新的内容和特征]
[ 三、创新的原则]
[ 四、创新与创业的关联]
[ 第二节 培养创新意识]
[ 一、重视知识积累]
[ 二、消除创新的心理障碍]
[ 三、激发好奇心,开发创新潜能]
[ 四、参与创新实践活动]
[ 第三节 提升创新能力]
[ 第四节 评估与分析]
[第二章 创新思维训练与实施]
[ 节 创新思维概述]
[ 一、什么是创新思维]
[ 二、创新思维的4个阶段]
[ 第二节 创新思维训练]
[ 一、突破思维定式]
[ 二、拓宽思维视角]
[ 三、头脑风暴法]
[ 四、水平思考法]
[ 五、六顶思考帽法]
[ 第三节 企业创新的实施]
[ 一、产品创新]
[ 二、服务创新]
[ 三、组织创新]
[ 四、市场创新]
[ 五、商业模式创新]
[ 第四节 评估与分析]
[第三章 大学生创业形势解析]
[ 节 初识创业]
[ 一、创业释义]
[ 二、我国创业的发展历程]
[ 三、创业的类型]
[ 四、创业的过程]
[ 第二节 大学生创业环境及现状]
[ 一、当代大学生创业的意义]
[ 二、大学生就业形势对创业的影响]
[ 三、大学生创业的帮扶政策]
[ 四、大学生创业现状及面临的问题]
[ 第三节 适合大学生的创业模式和领域]
[ 一、适合大学生起步的创业模式]
[ 二、适合大学生的创业领域]
[ 第四节 评估与分析]
[第四章 创业精神与创业能力]
[第五章 创业机会的发现与评估]
[第六章 编写《创业计划书》]
[第七章 创业启动资金预测与融资]
[第八章 新创企业的设立与管理]
......

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