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Описание товара
| Product DetailsОсновная информация | |
| ISBN-13Номер книги | 9780785825289 |
| Authorавтор | Roger E. Axtell,Mike Fornwald |
| FormatВерсия | Твердая обложка |
| Pages NumberКоличество страниц | С. 206 |
| PublisherИздатель | Castle Books |
| Publication DateДата публикации | 28 апреля 2009 г. |
| Product DimensionsРазмер товара | 23.1 x 14.7 x 2.8 cm |
| Shipping WeightТоварный вес | 499 g |
| LanguageЯзык | Английский |
The New Yorker calls Roger Axtell ``the international Emily Post.'' His entertaining manual on American English is packed with helpful and witty information. Amusing anecdotes illustrate the confusion that ensues when certain English words and phrases are used outside their country of origin. Axtell provides simple rules and practical advice to avoid these mix-ups when dealing with people around the world, primarily in business situations. A reference glossary lists useful phrases and dangerous cognates (written phonetically) for Spanish, French, German, Japanese, Italian, Arabic, Portuguese, Chinese and Russian.
From the Back Cover
Roger Axtell is the international Emily Post.—The New Yorker
English has become the global language—the dominant language used in international trade, science, technology, and travel. But for most Americans, the potential for linguistic misunderstanding, confusion, and embarrassment when using English with nonnative speakers is greater now than ever. In this essential guide, veteran international businessman and raconteur Roger E. Axtell shows you how to use English successfully in any business or social context—and how to avoid making embarrassing or misleading statements to people who are trying to understand you. Inside you'll find:
- Valuable rules for making yourself understood when communicating with people from other cultures
- Dozens of amusing anecdotes that illustrate the potential trials and pitfalls of using American English around the world
- The important differences between American English and the English spoken in Great Britain, Canada, Australia, and South Africa
- Helpful advice on using interpreters and translators
- Special sections on communicating in English with speakers of other languages, including Japanese, German, French, and Italian
- Tips on telephone conversation and dangerous cognates
From Booklist
Aimed at speakers of American English, Axtell's book can assist business travelers, tourists, and students who want English from over here to communicate correctly with English as spoken over there--whether that's as a first, second, or third language. He presents glossaries for translating English English, Australian English, and New Zealand English into American English. Tips for using American English beyond our shores include avoiding slang, jargon, and acronyms; enunciating clearly without any"gonnas" or"shuddas" ; and being especially careful when numbers are involved. He suggests that numbers be repeated or written out to avoid any misunderstandings that might arise from differing interpretations. His goal of creating"global communicators" stems from 30 years of living and traveling abroad for the Parker Pen Company. Having seen the disastrous results of misspoken English firsthand, Axtell offers anecdotes to stress the need for speakers to know the meaning of what they're saying where they're saying it. Written in a chatty style, this is an ideal book to read while flying over international borders.Jennifer Henderson
English has become the global language—the dominant language used in international trade, science, technology, and travel. But for most Americans, the potential for linguistic misunderstanding, confusion, and embarrassment when using English with nonnative speakers is greater now than ever. In this essential guide, veteran international businessman and raconteur Roger E. Axtell shows you how to use English successfully in any business or social context—and how to avoid making embarrassing or misleading statements to people who are trying to understand you. Inside you'll find:
- Valuable rules for making yourself understood when communicating with people from other cultures
- Dozens of amusing anecdotes that illustrate the potential trials and pitfalls of using American English around the world
- The important differences between American English and the English spoken in Great Britain, Canada, Australia, and South Africa
- Helpful advice on using interpreters and translators
- Special sections on communicating in English with speakers of other languages, including Japanese, German, French, and Italian
- Tips on telephone conversation and dangerous cognates