Случаи бронирования в Турсе, Гостали ... [9781800621008]
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Описание товара
Книги базовая информация
Teaching Cases in Tourism, Hospitality and Events
автор: Saurabh Kumar Dixit;
ISBN13: 9781800621008
тип: В твердом переплете (книга в твердом переплете)
Язык: Английский английский)
Дата публикации: 2023-03-22
Издатель: Cabi
Количество страниц: 328
размер: 229 x 152 мм
Обзор книг и резюме
Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities, and solutions. The book covers:
- General management, including innovation, ethics, and sustainability;
- Strategic management, including business models, SWOT analyses and internationalization;
- Human resource management, including motivating employees, conflict management and work-life balance;
- Marketing, including managing service quality, branding and new service development;
- Financial management, including budgeting, risk management and forecasting;
- Operations management, including food and beverage delivery, revenue management, and health and safety.
