Стратегия за пределами хоккейной палки: люди, вероятности и большие шаги, чтобы превзойти шансы
Вес товара: ~0.7 кг. Указан усредненный вес, который может отличаться от фактического. Не включен в цену, оплачивается при получении.
- Информация о товаре
- Фотографии
Стратегия за пределами хоккейной палки: люди, вероятности и большие шаги, чтобы превзойти шансы
авторА Chris Bradley;Martin Hirt;Sven Smit
ISBN13: 9781119487623
типА  твердый переплет (книга в твердом переплете)
Язык: Английский английский)
Дата публикации: 2018-02-06
ИздательА Wiley
Количество страниц: 256
Вес / грамм): 430
размер: 23.114 x 15,748 x 2,54 см
Beat the odds with a bold strategy from McKinsey& Company
"Every once in a while, a genuinely fresh approach to business strategy appears" - legendary business professor Richard Rumelt, UCLA
McKinsey& Company's newest, most definitive, and most irreverent book on strategy--which thousands of executives are already using--is a must-read for all C-suite executives looking to create winning corporate strategies.
"This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development." -- Frans Van Houten, CEO, Royal Philips N.V.
The authors have discovered that over a 10-year period, just 1 in 12 companies manage to jump from the middle tier of corporate performance--where 60% of companies reside, making very little economic profit--to the top quintile where 90% of global economic profit is made. This movement does not happen by magic--it depends on your company's current position, the trends it faces, and the big moves you make to give it the strongest chance of vaulting over the competition.
This is not another strategy framework. Rather, Strategy Beyond the Hockey Stick shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.
"A different kind of book--I couldn't put it down. Inspiring new insights on the facts of what it takes to move a company's performance, combined with practical advice on how to deal with real-life dynamics in management teams." --Jane Fraser, CEO, Citigroup Latin America