[Pre -Sale] Маркетинг 2E
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| Product DetailsОсновная информация | |
| ISBN-13Номер книги | 9780631196389 |
| Authorавтор | David Mercer |
| FormatВерсия | Оплата в мягкой обложке |
| Pages NumberКоличество страниц | Страницы 576 |
| PublisherИздатель | Wiley–Blackwell; 2nd Edition |
| Publication DateДата публикации | 19 декабря 1995 г. |
| Product DimensionsРазмер товара | 18.9 x 2.9 x 24.6 cm |
| Shipping WeightТоварный вес | 1.1 Kg |
| LanguageЯзык | Английский |
Book Descriptionкраткое введение
Since it was published,Marketinghas established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up–to–date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
About the Authorоб авторе
David Merceris a senior lecturer at the Open Business School. He has chaired the university′s marketing courses at all levels, from certificate to MBA– where this book is, for instance, used as the set book on the foundation course. His previous career included FMCG brand and marketing management for a range of multinationals, including 15 years with IBM, as well as general management in manufacturing and retail organisations. More recently he has also been advising organisations and governments, at home and abroad, on strategy as well as marketing.