Зарубежные фирменные мужчины: маркетинг для мужчин мужчина: маркетинг для мужчин
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Описание товара
Branded Male: Marketing to Men
Автор: Тунгат, Марк
Издательство: Коган Пейдж (25 февраля 2008 г.)
Страница: стр. 256
Английский язык
ISBN: 9780749450113
Штриховой код: 9780749450113
Товарный вес: 610,00G
Размер товара: 23,93 см * 16,05 см * 2,18 см.
краткое введение
Painting a portrait of the modern male consumer, Tungate considers how marketers can target him in all his activities, from morning to night. In the process, the author examines male-centered marketing in such areas as cars, restaurants, technology, fashion, and books.
Выбор редактора
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.
Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes,BrandedMale analyses how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
In his trademark style, Mark Tungate - the author ofFashion Brands: Branding Style from Armani to Zara - paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
об авторе
Tungate, Mark: -
Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, includingThe Escape Industry,Fashion Brands andAdland.His articles have appeared in publications ranging fromCampaign andAdvertising Age to theFinancial TimesandThe Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.
Alongside his writing,Mark Tungateis editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.
Biographical Note
Mark Tungate is a journalist specializing in media, marketing and communication and the author of the bestsellingFashion Brands,AdlandandMedia Monoliths. Based in Paris, he writes regularly about advertising, and has appeared inThe Times,The Independent andThe Telegraph. He is also the co-author ofThe Epica Book, an annual review of the best European advertising.
Review Citations
Reference and Research Bk News 08/01/2008 pg.141 (EAN 9780749450113)
Publishers Weekly 03/10/2008 pg.75 (EAN 9780749450113)
Library Journal 06/01/2008 pg.104 (EAN 9780749450113)
