[Pre -Sale] Олимпийский поворот: как шагли Олимпийские игры
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| Product DetailsОсновная информация | |
| ISBN-13Номер книги | 9780275990305 |
| Authorавтор | Michael Payne |
| FormatВерсия | Твердая обложка |
| Pages NumberКоличество страниц | 352 страницы |
| PublisherИздатель | Praeger Publishers Inc; New edition |
| Publication DateДата публикации | 1 января 2006 г. |
| Product DimensionsРазмер товара | 16.2 x 3.3 x 24.2 cm |
| Shipping WeightТоварный вес | 717 g |
| LanguageЯзык | Английский |
Book Descriptionкраткое введение
Higher, faster, stronger...The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. Under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history.
About the Authorоб авторе
MICHAEL PAYNE is Special Advisor to Bernie Ecclestone, Chairman and CEO of Formula One Management. In 1983 he was hired to create the first ever global marketing strategy for the Olympic Games, and subsequently served as the first marketing director of the International Olympic Committee (overseeing marketing of fifteen Summer and Winter Games), and director of Olympic global broadcast and media rights.