[Оригинальная версия China Business] Большие данные: большие данные Кеннет Кукер Виктер Майер
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Описание товара
Big Data : The Essential Guide to Work, Life and Learning in the Age of Insight
Format Paperback | 320 pages
Dimensions 129 x 198 x 19mm | 224g
Publication date 12 Jan 2017
Publisher Hodder& Stoughton General Division
Imprint John Murray Publishers Ltd
Publication City/Country London, United Kingdom
Language English
ISBN10 1473647207
ISBN13 9781473647206
New and expanded edition.An International Bestseller - Over One Million Copies Sold!Shortlisted for the Financial Times/Goldman Sachs Business Book of the Year Award.Since Aristotle, we have fought to understand the causes behind everything. But this ideology is fading. In the age of big data, we can crunch an incomprehensible amount of information, providing us with invaluable insights about the what rather than the why.We're just starting to reap the benefits: tracking vital signs to foresee deadly infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decisions? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected data experts reveal the reality of a big data world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution.
