[外研社现货】高级综合商务英语1 第一册 配光盘 彭青龙 外语数学与研究出版社 高级商务英语系列教材]
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Описание товара
[基本介绍]
[ 出版社:]&[nbsp;外语教学与研究出版社; 第1版 (2012年10月1日)]
[ 外文书名:]&[nbsp;An Integrated Course of Advanced Business English 1]
[ 丛书名:]&[nbsp;高级商务英语系列教程]
[ 平装:]&[nbsp;287页]
[ 语种：]&[nbsp;简体中文, 英语]
[ 开本:] 16
ISBN: 9787513524711, 7513524718
[ 条形码:] 9787513524711
[ 商品尺寸:] 25.8 x 18.4 x 1.8 cm
[ 商品重量:] 581 g
[内容介绍]
[《高级综合商务英语1》围绕商务英语常见话题提供选篇，包括电影工业、信息技术、危机管理、网络、金融危机等话题，并配有形式多样的练习题，供商务英语专业高年级学生使用。]
[目录]
Unit 1 Globalization
Text A The Empire Strikes Back
Text B Disney Theme Park
Unit 2 Film Industry
Text A The Harry Potter Economy
Text B China's Investment in Silver Screen
Unit 3 Property Boom
[ Text A Between a Rock and a Living Space]
Text B Building Excitement
Unit 4 Information Technology
[ Text A Silicon Valley Visionary Who Put Apple on Top]
[ Text B Nokia at the Crossroads:Blazing Platforms]
Unit 5 Creativity and Innovation
[ Text A The Postmodern Craving for Creativity]
Text B Design Thinking
Unit 6 Commercial Litigation
[ Text A Reducing the Risk of Commercial Litigation in the United States]
Text B The McDonald&[#39;s Coffee Lawsuit and Now, the Rest of the Story]…
Unit 7 Mass Customization
Text A BMW Drives Germany
[ Text B How Mass Customization Is Changing Our World]
Unit 8 Crisis Management
Text A A Crisis Made in Japan
[ Text B Crisis Management in Belgium:the Case of Coca-Cola]
Unit 9 Internet and Our Life
Text A How Long Will Google's Magic Last?
[ Text B Has the Internet Brought Us Together or Pulled Us Apart?]
Unit 10 Career Planning
Text A How to Change the World
Text B How Will You Measure Your life?
Unit 11 Financial Crisis
Text A Cinderella's Moment
Text B Fixing Europe's Single Currency
Unit 12 Entrepreneurship
[ Text A Can Red Wine Help You Live Forever?]
Text B An Interview with Tim Ferriss——Author of The 4-Hour WorkweeK