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[外研社现货】高级综合商务英语1 第一册 配光盘 彭青龙 外语数学与研究出版社 高级商务英语系列教材]

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Артикул: 575722686063

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[基本介绍]

 

[ 出版社:]&[nbsp;外语教学与研究出版社; 第1版 (2012年10月1日)]

 

 

[ 外文书名:]&[nbsp;An Integrated Course of Advanced Business English 1]

[ 丛书名:]&[nbsp;高级商务英语系列教程]

 

 

[ 平装:]&[nbsp;287页]

 

 

[ 语种:]&[nbsp;简体中文, 英语]

 

 

[ 开本:] 16

 

 

ISBN: 9787513524711, 7513524718

 

[ 条形码:] 9787513524711

 

[ 商品尺寸:] 25.8 x 18.4 x 1.8 cm

 

[ 商品重量:] 581 g

[内容介绍]

[《高级综合商务英语1》围绕商务英语常见话题提供选篇,包括电影工业、信息技术、危机管理、网络、金融危机等话题,并配有形式多样的练习题,供商务英语专业高年级学生使用。]

[目录]

Unit 1 Globalization 
Text A The Empire Strikes Back 
Text B Disney Theme Park 
Unit 2 Film Industry 
Text A The Harry Potter Economy 
Text B China's Investment in Silver Screen 
Unit 3 Property Boom 
[ Text A Between a Rock and a Living Space] 
Text B Building Excitement 
Unit 4 Information Technology 
[ Text A Silicon Valley Visionary Who Put Apple on Top] 
[ Text B Nokia at the Crossroads:Blazing Platforms] 
Unit 5 Creativity and Innovation 
[ Text A The Postmodern Craving for Creativity] 
Text B Design Thinking 
Unit 6 Commercial Litigation 
[ Text A Reducing the Risk of Commercial Litigation in the United States] 
Text B The McDonald&[#39;s Coffee Lawsuit and Now, the Rest of the Story]… 
Unit 7 Mass Customization 
Text A BMW Drives Germany 
[ Text B How Mass Customization Is Changing Our World] 
Unit 8 Crisis Management 
Text A A Crisis Made in Japan 
[ Text B Crisis Management in Belgium:the Case of Coca-Cola] 
Unit 9 Internet and Our Life 
Text A How Long Will Google's Magic Last? 
[ Text B Has the Internet Brought Us Together or Pulled Us Apart?] 
Unit 10 Career Planning 
Text A How to Change the World 
Text B How Will You Measure Your life? 
Unit 11 Financial Crisis 
Text A Cinderella's Moment 
Text B Fixing Europe's Single Currency 
Unit 12 Entrepreneurship 
[ Text A Can Red Wine Help You Live Forever?] 
Text B An Interview with Tim Ferriss——Author of The 4-Hour WorkweeK